TCU Advancement, Athletics, M&C win CASE awards
Annual Giving, The TCU Magazine win golds for campaign and feature writing projects, while Website & Social Media Management and Athletics win silver and bronze honors.
by The TCU Magazine staff
Updated: Tuesday, April 15, 2014
The TCU Office of Annual Giving claimed two Gold awards, while The TCU Magazine claimed one Gold at the 2014 Council for the Advancement and Support of Education (CASE) District IV Accolades Awards program in Houston this week.
Annual Giving was the top winner in the categories Best Practices in Fundraising and Annual Giving Program for its Count Me In! student philanthropy campaign.
The magazine was recognized with four awards, highlighted by a Gold in the category Medical/Scientific Writing Collection, in which three separate stories comprise one entry. The magazine also garnered a Silver award in the category Medical/Scientific News Writing and two honorable mention honors for Feature Writing - More Than 1,000 Words and Medical/Scientific Feature Writing. (See below for links to winning stories.)
TCU Website & Social Media Management picked up a Silver award in Social Media - Networking Page for the main university Twitter page.
TCU Athletics claimed two bronze awards – one in the category of Video - Public Relations for its #FearTheFrog football video and another in the category Social Media - Campaign for TCU Game Day Engagement campaign.
TCU winners from 2014 CASE DIstrict IV awards:
Gold: Best Practices in Fundraising (Count Me In)
Gold: Annual Giving Program (Count Me In)
Gold: Medical/Scientific Writing Collection (Invisible Wounds, Head Winds, The Doctors Are In)
Silver: Medical/Scientific News Writing (Invisible Wounds)
Silver: Social Media Networking Page (TCU Twitter account)
Bronze: Video - Public Relations (#FearTheFrog)
Bronze: Social Media - Campaign (TCU GameDay Engagement)
Honorable Mention: Medical/Scientific Feature Writing (The Doctors Are In)
Honorable Mention: Feature Writing - More than 1,000 words (The Gift of Life)